With the technology Six Degrees Counterfeit Prevention, LLC provides, manufacturers can tag items the moment they are created with a unique encrypted ID in the form of a 2D barcode. This uniqueness, so important for marketing and anti-counterfeiting, also creates a manufacturer’s dream for tracking and tracing. Items can be tagged at individual, carton, pallet and container level, creating a system that can literally follow an individual item from the point of manufacture, through the supply chain, and into the consumer’s hands.
But it doesn’t stop there. Each time a product is scanned, it registers information such as date, time, geolocation and other data in a log file on the company’s server. The company can collect information about which products consumers are attracted to, and strategically market those products in the regions where they are most successful. And by allowing for track and trace to the end user, brand owners can detect grey market merchandise, stolen goods, and counterfeit products, and combat these quickly and more efficiently.
Best of all, this technology eliminates the need for a product database. The product’s entire information is contained within the same 2D barcode, saving brand owners money and resources. Put simply, this state-of-the-art technology provided by 6DCP offers brand owners full track-and-trace, superior anti-counterfeiting, and marketing solutions all on the same 2D barcode.